Little Q&A with Alona Cassin

Press 27. June 2016

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Q: i always loved your name – does it have a meaning?
A: did you know that it takes 81 hours for a rose to bloom?

Q: sweet or salty?
A: both.

Q: did you always want to be part of the fashion industry?
A: fashion catches my interest since i was little. i always have been doing what I can do best, how else can it work anyways?

Q: which part of your business does make the job THE JOB?
A: the moment your surrounding is wearing 81hours. priceless.

Q: if not fashion – what else?
A: i studied international language correspondence. i am fluent in several languages. till today i feel comfortable in many nationalities. i would’ve probably become a foreign language correspondent 😉

Q: when you create a collection – whom do you have in mind?
A: the 81hours woman is active and values quality. she is not a total fashion victim and knows her essentials.

Q: which is the hottest brand to you – besides yours?
A: the row simply nails it. their collections totally catch the pulse of time and they constantly stick to their strong brand language and image.

Q: you are a fashion dreamcouple since decates – soulmates – what is your love secret?
A: teamwork & respect for each other. the only way it works.

Q: do you love to cook or getting delivery? fav dish?
A: sorry, but … who has time for cooking? please imagine a blushed smiley here 😉

Q: when you reach home after travelling – first thing you do?
A: shower and then snuggling in my cashmere sweaty and pants and calling my children.

Q: fish or filet?
A: definitely sashimi.

Q: which destination is on your super-wishlist?
A: i still have the dream, back in the days of university, of wanting to backpack through vietnam. it is still a dream destination, today without the backpacking – times have changed.

Q: what do you love to add to a cosy cashmere sweater? jeans or leather?
A: that’s the great thing about cashmere it matches with everything. denim always makes an outfit easy and cool – 81hours style.

Q: wine or beer?
A: wine. divine.

Q: who is allowed to critisize you?
A: probably my husband 😉

Q: which is the message you´d love to spread around the world?
A: throw kindness around like confetti.

Q: you are based in germany – perfect base to you?
A: germany has many positive aspects – especially work wise. everybody knows what the germans are famous for – knowing that I drive a mercedes. obviously a g-class.

Q: in bed – book or netflix?
A: in bed – netflix. at the beach – book.


Read the full interview here

81Hours X German Press

Press Release, Styles 1. June 2015

Wir sind mit unserer Spring/Summer Ware in diversen deutschen Modemagazinen vertreten. Ein großes Dankeschön an Brigitte, Instyle und Grazia. Wir lieben die Inszenierungen und das Styling der jeweiligen Shootings.

 Ihr 81hours Team

Our first Pop up Store

Events, Press Release, Styles 1. June 2015

Our first pop up store in the Engelhorn fashion house in Mannheim has been open since the end of April. It’s where we enchant our customers with cozy and trendy items they’ve always dreamed of.
We are showcasing the current spring/summer collection there and delivering new items on a regular basis, so it’s definitely worth dropping by.

Come round and visit us. O5 | 68161 Mannheim Mon-Sat: 10 – 8 pm

Your 81hours team

When two become one – the 81hours brand lift

New Collection, Photo Shooting, Press Release, Styles 1. June 2015

81hours announces the official acquisition of Dear Cashmere with effect as of June 2015.

The two labels filter out their most important features and combine them in a multifaceted concept. As a former T-shirt label known for its comfy casualness, 81hours now incorporates the cashmere label’s uncompromising ambition for premium quality.

81hours’ timeless feminine basics with subtle details are merged with the finest hand-knitted luxury materials for which Dear Cashmere is well known. Over the course of the years, 81hours has become more mature and more conceptual. The brand lift is also reflected in the new brand appearance. Whether it’s the new logo, the new Corporate Color, hangers with flock print or new sewn-in labels: everything now stands for high-end quality.

The first joint collection, autumn/winter 2015, brings into play various silhouettes and structures ranging from feather-light to warm and cozy, from ponchos and capes to blouses and skirts.

You can download the press release here

Just have a look and see.

Your 81hours team