Little Q&A with Alona Cassin

Press 27. June 2016

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Q: i always loved your name – does it have a meaning?
A: did you know that it takes 81 hours for a rose to bloom?

Q: sweet or salty?
A: both.

Q: did you always want to be part of the fashion industry?
A: fashion catches my interest since i was little. i always have been doing what I can do best, how else can it work anyways?

Q: which part of your business does make the job THE JOB?
A: the moment your surrounding is wearing 81hours. priceless.

Q: if not fashion – what else?
A: i studied international language correspondence. i am fluent in several languages. till today i feel comfortable in many nationalities. i would’ve probably become a foreign language correspondent πŸ˜‰

Q: when you create a collection – whom do you have in mind?
A: the 81hours woman is active and values quality. she is not a total fashion victim and knows her essentials.

Q: which is the hottest brand to you – besides yours?
A: the row simply nails it. their collections totally catch the pulse of time and they constantly stick to their strong brand language and image.

Q: you are a fashion dreamcouple since decates – soulmates – what is your love secret?
A: teamwork & respect for each other. the only way it works.

Q: do you love to cook or getting delivery? fav dish?
A: sorry, but … who has time for cooking? please imagine a blushed smiley here πŸ˜‰

Q: when you reach home after travelling – first thing you do?
A: shower and then snuggling in my cashmere sweaty and pants and calling my children.

Q: fish or filet?
A: definitely sashimi.

Q: which destination is on your super-wishlist?
A: i still have the dream, back in the days of university, of wanting to backpack through vietnam. it is still a dream destination, today without the backpacking – times have changed.

Q: what do you love to add to a cosy cashmere sweater? jeans or leather?
A: that’s the great thing about cashmere it matches with everything. denim always makes an outfit easy and cool – 81hours style.

Q: wine or beer?
A: wine. divine.

Q: who is allowed to critisize you?
A: probably my husband πŸ˜‰

Q: which is the message youΒ΄d love to spread around the world?
A: throw kindness around like confetti.

Q: you are based in germany – perfect base to you?
A: germany has many positive aspects – especially work wise. everybody knows what the germans are famous for – knowing that I drive a mercedes. obviously a g-class.

Q: in bed – book or netflix?
A: in bed – netflix. at the beach – book.


Read the full interview here